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COMMUNITY BASED ADVERTISING

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Reaching more of your perfect customers
Building  Awareness,   Sales,   Loyalty   and   Life  Time  Value.


COMMUNITY
“A group of people with common characteristics or interests, living in a particular area.”
Store Trade Areas are a complex mix of diverse consumer communities  - urban affluents, seniors,  pet owners, ethnic minorities, high/low income, do-it-yourselfers, and so on and so on…

Sales success depends on a retailer knowing it’s communities and the peoples in them, where they are… their wants… their needs… their personal preferences. And, the best possible ways of communicating with them.

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WHAT WE DO:
We drive advertising success by ensuring retailers reach the highly diversified and profitable communities in each store trade area.


Utilizing a robust toolbox of analytical instruments, MFD reaches deep into each store trade area to identify and target the communities that will generate the highest returns. We remove randomness and waste then introduce data driven targeting, based on ideal communities and their importance to each retail trade area. Then, we deliver advertising messages where they need to be, when they need to be there - increasing traffic, driving sales and building lifetime value.
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ANALYSIS:
Analysis removes randomness and waste, then inserts science and precision targeting to achieve higher returns for all advertising campaigns.


Our 360 ° Analytics digs deep to deliver exceptional customer intelligence, and target the ideal retail communities. Utilizing proprietary, time tested and proven software, we provide an exhaustive understanding and knowledge of the diverse communities in each trade area, identifying the characteristics that are vital to obtaining the highest return per advertising dollar. MFD’s full suite of tools drive powerful analysis through all dimensions of the advertising theatre.
  • KQuest Demographic, Spending, Media and Lifestyle
  • Customer Digital Journey
  • Return On Investment
  • Drive Time / Drive Distance
  • Location and Attribution
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Sometimes the greatest gains come from unexpected places.


KQuest unleashes the power of consumer and customer demographics, consumer spend, media and lifestyle traits, driving the ability to create dramatically more effective marketing campaigns from unexpected areas.

KQuest is MFD’s powerful, proprietary software that delivers robust intelligence on your customer loyalty base or store trade area communities. It penetrates deep into each community to extract the demographic, spending, media usage and lifestyle elements, that direct advertising campaigns to higher returns.

Click here to Read More on the
power of KQuest Analytics
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DELIVERING
COMMUNITIES:
MFD puts the advertising message where it needs to be, when it needs to be there.


MFD ensures that the analysis and targeting results are executed in integrated programs across all strategic analog and digital media including Smarter-Flyers, Smarter-Digital, Radio, Newspaper and Out-Of-Home.
Community Focused In-home Analog Program
Smarter Flyers
Newspaper ROP
Direct Mail
Radio
Community Events
Community Focused Digital Program
Search Engine Optimization
Social Media
Display Advertising
Video
Geofenced Mobile
Email
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CONTACT US :
Market Focus Direct is located just above Toronto at:
207 – 550 Alden Road
Markham, Ontario,
L3R 6A8



You can contact us at:
905-477-0801
Ext: 234 – Paul Gaynor, President (Cel: 416-592-0397)
pgaynor@market-focus.com

Ext: 235 – Sylvia Guenther, Business Manager
(Cel: 416-738-2033)
sguenther@market-focus.com

Ext: 241 - Michael Poelman, Business Development
(Cel: 647-202-8241)
mpoelman@market-focus.com