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Seg Q
Seg OP
Seg MN
Seg KL
Seg IJ
Seg GH
Seg EF
Seg cd

KQuest SEGMENTATION breaks down trade areas or customer database postal codes to perform an indepth analysis and provide a makeup for over 21 clusters, from the most important clusters that are vital to the area to the least important.

The definitions of the 21 major segments that comprise all of Canada are listed below.

Seg Summary
Seg ab
KQ vertical
SEGMENTATION is the clustering of groups of consumers with similar demographic, behavioural and spending traits. KQuest provides 21 targetable postal code level segments.