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ROI ANALYSIS overcomes assumptions and vague guessing by utilizing historical sales to identify and classify all areas in a Store Trade Area as to the $ value to the retailer and where best to focus marekting dollars. Enhancing ROI Analysis by layering Demographic Analsysis results, Segmentation, Consumer Spend and Drive Time to store, builds an incredible strong and reliable, targeting capability for any media. (see media section)
ROI
ROI ANALYSIS mines deep into the client loyalty or postal code sales data to retrieve information about customers and/or store trade areas to create a clear picture of the critical factors that are driving profits.
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